Marketing automation — Smarterapps Ai
Marketing Automation Australia
AI marketing automation for Australian businesses — campaigns, lead scoring, email and SMS, CRM sync, personalisation and attribution. Smarterapps Ai builds it around your stack, not a generic SaaS login.
What we build
Campaigns, leads and the systems behind them.
Marketing teams lose hours moving people between forms, ads, the CRM and the inbox. This page is the system: journeys, scoring, channels and reporting. For multi-step agents that draft and route, see marketing automation AI agents. For a worked pattern, read the marketing case study.
01 — Campaigns
Journeys across email, SMS and on-site messages, triggered by behaviour you define — not a blast calendar.
02 — Score
Models that rank inbound leads from CRM history, form answers and engagement, then route them to the right queue.
03 — Channels
Sends that respect consent, quiet hours and your preference centre, and hand off when a reply needs a person.
05 — Personalise
Offers and content chosen from your catalogue and rules, so a model cannot invent a price.
06 — Attribute
Multi-touch reporting that ties spend to pipeline in the systems finance already trusts.
The AI slant
AI inside the automation — not instead of your rules.
Scoring you can explain. A lead gets a rank and the reasons behind it, written back to the CRM for sales.
Drafts, not unsupervised sends. AI prepares copy and the next step. A person, or a rule you signed off, releases it.
Personalisation with a rulebook. The model chooses among offers you approved. It does not discount on its own.
Attribution that survives a board pack. Figures come from your CRM and ad accounts, not a slide invented by a chatbot.
Technology
The stack behind the AI.
We choose proven, well-supported technology for each marketing automation project — native or cross-platform mobile, modern backends, cloud infrastructure and the latest AI models. See our full range of services.
01 — Mobile
Native iOS & Android
Swift and Kotlin apps built for performance, device features and long-term maintainability.
02 — Cross-platform
React Native
One shared codebase for iOS and Android when speed to market and budget matter most.
03 — Backend
Python & Node.js
Secure APIs, data pipelines and integrations — Python for AI and data work, Node.js for fast, scalable services.
04 — Cloud
AWS & Cloud
Scalable, monitored infrastructure on AWS and other major clouds, with Australian hosting regions available.
05 — LLMs
GPT-class and other large language models, grounded in your data with retrieval, guardrails and cost controls.
06 — Automation
Workflow automation and AI agents that take on multi-step tasks across your systems, with people approving key actions.
How we work
From idea to AI in production.
A staged, transparent process keeps risk low and value visible at every step.
Step 01
Discover
We map your workflows, data and constraints to find the AI opportunities with the clearest return.
Step 02
Prove
A focused prototype or proof of concept tests accuracy, cost and user experience before you commit to a full build.
Step 03
Build & integrate
Production-grade development, security, testing and integration with your existing systems.
Step 04
Launch & improve
Monitoring, support and ongoing tuning as your data, users and needs change.
Why Smarterapps Ai
Australian engineering. Practical AI.
Smarterapps Ai is a custom-build agency. We connect the marketing tools you already pay for, and we build the pieces those tools cannot do — especially when consent, CRM logic and more than one brand are in play.
Since 2010 we have designed, built and supported apps and platforms for Australian startups, SMEs, enterprises and public-sector teams. Read more about us, or meet our AI developers.
You work directly with our strategists, designers and engineers, you own your source code, and we stay on after launch to support, secure and improve what we ship. Prefer to chat first? Use the chat on this site or contact us.
Industries
AI shaped for your sector.
We apply these patterns across Australian industries including Retail & eCommerce · Hospitality & tourism · Finance & fintech · Legal & professional services · Education · Property & construction. Browse sector pages or our services.
Related
Related capabilities.
Explore related AI and automation capabilities from Smarterapps Ai, or browse all of our services and AI developers pages.
01 — Capability
Agents that research a lead, draft the next message and update the CRM, with a person approving the send.
02 — Capability
Agents that qualify inbound email and leads, then push them into your CRM.
03 — Capability
AI agents that live in your CRM — updating records, following up and drafting next steps.
04 — Capability
Business process automation that connects forms, CRM, finance and ops so routine work runs itself.
05 — Capability
Custom AI agents that take multi-step work off your team across CRM, email and ops tools.
06 — Capability
An anonymised Australian pattern: scoring, journeys and CRM sync, and where a person still decides.
Where we work
Serving clients nationwide.
FAQs
Common questions.
Is this another marketing SaaS?
No. We design and build automation around HubSpot, Salesforce, your email platform and your data. You are not buying a new login from us.
How is this different from marketing AI agents?
This page is the system: journeys, scoring, channels and attribution. Marketing AI agents covers multi-step agents that research, draft and update records.
Can you work with HubSpot or Salesforce?
Yes. The CRM stays the system of record. We sync consent, stage and owner rather than keeping a shadow database.
What about the Spam Act?
Australian commercial email and SMS need consent, identification and a working unsubscribe. We build to your consent records. We do not buy lists or hide the sender.
Will you own the build?
On completion and final payment you own the source code and related assets we create for you.
What does it cost?
Most teams start with one journey and one scoring rule. See the 2026 cost guide or contact us.
Start a project
Let’s automate one journey first.
Tell us which leads go cold, which tool holds consent, and where sales says the CRM is wrong. We will propose a first workflow. Or read the marketing case study.