CRM AI — Smarterapps Ai
CRM AI Agents
CRM AI agents for Australian sales and success teams — keep records clean, draft follow-ups, qualify leads and complete multi-step CRM tasks with humans in control.
What we build
Your CRM, finally up to date.
CRMs fail when data entry loses to busy selling. We build agents that live alongside HubSpot, Salesforce and custom CRMs to do the admin and prepare the next best action.
01 — Hygiene
Data Hygiene Agents
Fill missing fields, dedupe and normalise records from emails and calls.
02 — Follow
Draft personalised next emails from meeting notes and pipeline context.
03 — Qualify
Inbound Qualification
Score and route new leads against your ICP.
06 — Integrate
Connect CRM events to finance, support and ops tools.
The AI slant
CRM AI that sales trusts.
Less typing. Notes and fields updated from the conversation.
Better timing. Follow-ups drafted while context is fresh.
Cleaner reporting. Leaders see pipeline truth, not folklore.
Controlled autonomy. Agents propose; reps approve sensitive sends.
Technology
The stack behind the AI.
We choose proven, well-supported technology for each CRM AI project — native or cross-platform mobile, modern backends, cloud infrastructure and the latest AI models. See our full range of services.
01 — Mobile
Native iOS & Android
Swift and Kotlin apps built for performance, device features and long-term maintainability.
02 — Cross-platform
React Native
One shared codebase for iOS and Android when speed to market and budget matter most.
03 — Backend
Python & Node.js
Secure APIs, data pipelines and integrations — Python for AI and data work, Node.js for fast, scalable services.
04 — Cloud
AWS & Cloud
Scalable, monitored infrastructure on AWS and other major clouds, with Australian hosting regions available.
05 — LLMs
GPT-class and other large language models, grounded in your data with retrieval, guardrails and cost controls.
06 — Automation
Workflow automation and AI agents that take on multi-step tasks across your systems, with people approving key actions.
How we work
From idea to AI in production.
A staged, transparent process keeps risk low and value visible at every step.
Step 01
Discover
We map your workflows, data and constraints to find the AI opportunities with the clearest return.
Step 02
Prove
A focused prototype or proof of concept tests accuracy, cost and user experience before you commit to a full build.
Step 03
Build & integrate
Production-grade development, security, testing and integration with your existing systems.
Step 04
Launch & improve
Monitoring, support and ongoing tuning as your data, users and needs change.
Why Smarterapps Ai
Australian engineering. Practical AI.
We integrate with the CRM you already pay for — so AI improves adoption instead of adding another dashboard nobody opens.
Since 2010 we have designed, built and supported apps and platforms for Australian startups, SMEs, enterprises and public-sector teams. Read more about us, or meet our AI developers.
You work directly with our strategists, designers and engineers, you own your source code, and we stay on after launch to support, secure and improve what we ship. Prefer to chat first? Use the chat on this site or contact us.
Industries
AI shaped for your sector.
We apply these patterns across Australian industries including Finance & fintech · Property & construction · Retail & eCommerce · Education · Legal & professional services · Manufacturing. Browse sector pages or our services.
Related
Related capabilities.
Explore related AI and automation capabilities from Smarterapps Ai, or browse all of our services and AI developers pages.
01 — Capability
Agents that qualify inbound email and leads, then push them into your CRM.
02 — Capability
Custom AI agents that take multi-step work off your team across CRM, email and ops tools.
03 — Capability
Booking agents that schedule, reschedule and confirm appointments across channels.
04 — Capability
Business process automation that connects forms, CRM, finance and ops so routine work runs itself.
05 — Capability
GPT-class models grounded in your data with RAG, guardrails and cost controls.
06 — Capability
AI support agents that answer, triage and resolve enquiries with humans in the loop.
Where we work
Serving clients nationwide.
FAQs
Common questions.
Which CRMs do you support?
HubSpot, Salesforce and others with APIs; custom CRMs too.
Will AI email customers without approval?
Only if you configure supervised auto-send. Draft-only is the default for many teams.
Can it use call transcripts?
Yes, where you capture them — with privacy controls.
How do you avoid wrong CRM updates?
Confidence thresholds, field-level permissions and audit logs.
Will we own the solution?
Yes. On completion and final payment you own the source code and related assets.
Start a project
Let’s make your CRM work harder.
Tell us which CRM you run and where reps lose time. We’ll propose agent use cases with clear ROI.