Marketing AI agents — Smarterapps Ai
Marketing Automation AI Agents
AI agents for marketing automation in Australia — they research a lead, draft the next email or SMS, and update the CRM. Smarterapps Ai keeps a person on the send. The journey builder and scoring models live on our marketing automation page.
What we build
Agents that prepare the work. People press send.
A journey builder fires a fixed sequence. An agent looks at the lead, the last reply and the CRM, then proposes the next action. This page is that agent. The campaigns, scoring, email and SMS platform and attribution stay on marketing automation Australia.
01 — Research
The agent reads the form, the site visit and the CRM record, then writes a short brief for sales.
02 — Draft
It drafts the next email or SMS from your voice and approved offers. It does not send.
03 — Route
It recommends an owner and a score, with the reasons, for a person or a rule to accept.
04 — Update
CRM Updates
After approval, it writes stage, notes and consent flags back to HubSpot, Salesforce or your CRM.
05 — Watch
It classifies replies — interested, not now, unsubscribe, complaint — and queues the ones a person must see.
06 — Stop
Unsubscribe, a complaint, or a missing consent record ends the agent’s work. It cannot talk its way past that.
Privacy →
The AI slant
Where an agent is the wrong tool.
Fixed journeys. A welcome series with three emails you already trust does not need an agent. Use marketing automation for that.
Prices and promises. The agent picks from offers you approved. It does not invent a discount.
Regulated claims. Health, finance and legal copy still goes through the reviewer you name.
One system of record. The agent writes to the CRM. It does not keep its own list of who consented.
Technology
The stack behind the AI.
We choose proven, well-supported technology for each marketing AI agents project — native or cross-platform mobile, modern backends, cloud infrastructure and the latest AI models. See our full range of services.
01 — Mobile
Native iOS & Android
Swift and Kotlin apps built for performance, device features and long-term maintainability.
02 — Cross-platform
React Native
One shared codebase for iOS and Android when speed to market and budget matter most.
03 — Backend
Python & Node.js
Secure APIs, data pipelines and integrations — Python for AI and data work, Node.js for fast, scalable services.
04 — Cloud
AWS & Cloud
Scalable, monitored infrastructure on AWS and other major clouds, with Australian hosting regions available.
05 — LLMs
GPT-class and other large language models, grounded in your data with retrieval, guardrails and cost controls.
06 — Automation
Workflow automation and AI agents that take on multi-step tasks across your systems, with people approving key actions.
How we work
From idea to AI in production.
A staged, transparent process keeps risk low and value visible at every step.
Step 01
Discover
We map your workflows, data and constraints to find the AI opportunities with the clearest return.
Step 02
Prove
A focused prototype or proof of concept tests accuracy, cost and user experience before you commit to a full build.
Step 03
Build & integrate
Production-grade development, security, testing and integration with your existing systems.
Step 04
Launch & improve
Monitoring, support and ongoing tuning as your data, users and needs change.
Why Smarterapps Ai
Australian engineering. Practical AI.
Smarterapps Ai builds agents that call your tools — CRM, email, SMS, calendar — under permissions you set. If the job is only a timer and a template, we will say so and build the journey instead.
Since 2010 we have designed, built and supported apps and platforms for Australian startups, SMEs, enterprises and public-sector teams. Read more about us, or meet our AI developers.
You work directly with our strategists, designers and engineers, you own your source code, and we stay on after launch to support, secure and improve what we ship. Prefer to chat first? Use the chat on this site or contact us.
Industries
AI shaped for your sector.
We apply these patterns across Australian industries including Retail & eCommerce · Finance & fintech · Legal & professional services · Hospitality & tourism · Education · Manufacturing. Browse sector pages or our services.
Related
Related capabilities.
Explore related AI and automation capabilities from Smarterapps Ai, or browse all of our services and AI developers pages.
01 — Capability
Custom marketing automation for campaigns, scoring, email and SMS, CRM sync, personalisation and attribution.
02 — Capability
Custom AI agents that take multi-step work off your team across CRM, email and ops tools.
03 — Capability
Agents that qualify inbound email and leads, then push them into your CRM.
04 — Capability
AI agents that live in your CRM — updating records, following up and drafting next steps.
05 — Capability
When a chatbot is enough — and when you need an agent that can take action.
06 — Capability
An anonymised Australian pattern: scoring, journeys and CRM sync, and where a person still decides.
Where we work
Serving clients nationwide.
FAQs
Common questions.
How is this different from a chatbot?
A chatbot answers a question. These agents take a marketing job across tools: read the lead, draft, update the CRM, and stop. See chatbot vs AI agent.
How is this different from your AI agents page?
AI agents Australia is the general service. This page is only marketing work: leads, campaigns and CRM hygiene.
Will it email our database overnight?
No. Sending sits behind a person or a rule you have already approved. Missing consent is a hard stop.
Which tools can it use?
Typically the CRM, the email or SMS platform, and your calendar or forms. We do not give it a password to everything.
Do we own it?
On completion and final payment you own the source code and related assets we create for you.
Where do we start?
One lead source and one action — usually “draft the follow-up and file the note”. Contact Smarterapps Ai or read the case study.
Start a project
Start with one agent, one queue.
Tell us the lead source and the message a person still writes by hand. We will scope an agent that drafts it and files the CRM note.