Case studies — Smarterapps Ai
Retail AI automation
How an Australian retailer can give customers one app, give the shop floor a task list that matches stock, and stop order questions landing in three inboxes.
The situation
What was getting in the way.
An Australian specialty retailer sold in stores and online, but the two rarely agreed. Customers asked store staff about web orders. The web team asked stores about stock they could not see. Returns arrived with no reason and no photo.
The retailer did not need another marketplace. They needed the catalogue, the order and the store task to be the same object, and an assistant that would not promise a product the shelf did not have.
This anonymised use case is a composite of the retail work Smarterapps Ai designs. It is not a named retailer and it does not claim a sales lift.
Read the matching industry page on Retail and eCommerce AI, or talk to us via contact or chat.
What we would build
The app, the assistant and the automation.
Each part is scoped so a person keeps the decision that matters. This is the shape of the engagement, not a claim that every module ships on day one.
01 — Customers
Customer app
Browse, loyalty, click and collect and order status, using the catalogue and stock rules you already trust.
02 — Assist
Shopping assistant
Product questions answered from your catalogue and care guides. If stock or policy is unknown, it says so and offers a person.
03 — Floor
Store associate tasks
Pick lists, clienteling notes and stock lookups for the shop floor, tied to the order rather than a group text.
04 — Stock
Inventory exceptions
Stockouts, mismatches and late replenishment raised as tasks, not discovered by a disappointed customer.
05 — Returns
Returns triage
Reason, photo and order matched before the item hits the warehouse queue.
06 — Commerce
POS and ecommerce integration
The app reads the commerce stack you run so staff are not maintaining a separate product list.
How it runs
From the first request to the system of record.
The automation prepares work. It does not take the action your organisation reserves for a person.
Step 01
The customer asks the catalogue
The assistant uses your product content and current availability rules. It does not invent a specification or a promise.
Step 02
The store sees the same order
Click and collect and clienteling tasks arrive with the product and the customer, not a forwarded email.
Step 03
Exceptions surface early
A mismatch between shelf and system becomes a task for a person who can fix it before the next promise is made.
Step 04
Returns start complete
The triage captures what the warehouse will ask anyway, and writes the status back to the order.
Outcomes
What this pattern is built to change.
One product truth. App, assistant and shop floor read the catalogue and stock rules you operate.
Fewer stock questions in a loop. Availability is part of the answer, or the answer is that a person needs to check.
Floor teams on customers. Tasks replace the group texts that currently run a store.
Returns the warehouse can action. Reason and evidence arrive with the request.
Controls
What the automation is not allowed to do.
Customer accounts see only their own orders. The assistant is limited to your catalogue and published policy. Price, discount and promise rules are yours. The assistant does not negotiate them. Payment stays with your existing provider.
Smarterapps Ai builds the software and the operating guardrails with you. We do not invent a compliance position for your sector. The person you already hold accountable — clinician, adviser, officer, supervisor — still makes that decision.
This page is an anonymised composite use case. It uses a realistic Australian scenario. It is not a published result for a named organisation.
Keep going
Industry page, services and chat.
The industry page covers how we build. This page covers one operating pattern.
Related: Services · AI developers · Workflow automation · AI agents · Document AI · AI customer chat · Contact · All case studies →
You can also open the chat on this page and describe the workflow. A person follows up from there.
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FAQs
Questions we expect on the first call.
Will the assistant discount or haggle?
No. Price and promotion rules stay in your commerce system. The assistant does not invent an offer.
Does this replace our ecommerce platform?
No. It connects to it, and to the point of sale, so you are not maintaining two catalogues.
Can store staff use it on the floor?
Yes. Associate tasks are designed for a phone, against the order and the local stock lookup.
Where next?
One category and the order-status inbox. Contact or chat and we will connect the catalogue you already trust.
Start with one workflow
Make the shelf and the site agree.
We will take one category, connect the catalogue you trust, and put order status in the customer’s hands instead of the inbox. Or open the chat on this page.