About 78% of local business "searches" will result in an offline conversion.
Put simply local SEO is the practice of search engine optimisation for local search results. On The Google Results Page, that means helping your business listing in the Local Pack/Map Pack rank higher and appear more often in response to a greater volume of relevant queries which in turn means more business through the door. Local SEO plays an essential role in keeping “brick & mortar” (and service) businesses alive and thriving. Google local or “google my business is the new yellow pages and your business needs to be there and it needs to be at the top. You can’t ignore the data and the conversion rates.
“The business at the top of the local results gets about 3 times the inquiry as the business that sits in third position.”