A common misconception is that apps that can be downloaded for free or .99 cents on the app store must have been cheap to produce. While this can be the case more often than not tens of thousands of dollars have been invested in design and development. App downloads are often priced low because investors are calculating returns that are based on huge sales volumes that are attainable when you reach the global audience via iTunes and the Android markets.
On the low end a cheap app may cost a few thousand dollars to design & develop while at the other end of the scale more sophisticated apps connected to large data servers may cost tens or even hundreds of thousands of dollars to create. Experienced operators know and understand that a quality app is needed to get traction and the big returns in the highly competitive marketplace, quality comes at a price. Evernote stands tall as an example of a simple high quality app and concept that generates about $45 million in revenue per year.
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