According to numbers produced data-driven advertising network Chitika, app developers and builders are equally interested in Android Jelly Bean and iOS 6. The study was done in July, shortly after the release of Apple’s iOS 6 Beta 3 release. Android Jelly Bean had been released one week earlier, on July 9.
Chitika’s data was culled from their own advertising network the day after Jelly Bean was released and the day after iOS 6 was released. You can read their post here for the particulars, but the conclusion was that iOS and Android usage are nearly even in market share and app developer interest.
Another conclusion from Chitika: publishers need to optimise their sites for both operating systems, because those businesses that are user-friendly the earliest usually end up with the bulk of the customers.
So, what does this mean to you, a business owner or app developer who needs an app built? It means that Android has pulled even with Apple in the apps race. While Apple has dominated tablets and high-end phones, Android has become the platform of the masses.
The recent release of the Nexus 7 tablet has helped Android and Google make up some ground on the iPad. The Nexus 7 has been released to a lot of great reviews. One early pattern in reviews is that even those that really love the Nexus 7 often refer to a “shortage of Android Apps,” or mention that “Apple has more apps than Android.”
We think there is plenty of opportunity for apps developers in both the iOS and Android platforms right now. Both are popular and interest is equal. We believe that Android and iOS apps perform very close to each other in the marketplace, too. A lot of anecdotal “data” suggests that iOS users are more likely to pay for apps, while Android users are more likely to download free smartphone apps; that is in line with what we have seen.
The bottom line is that, whether you are an iOS app developer or an Android app developer, you really can’t go wrong. Both companies are going strong, and their recent close competition is a boon for app developers and builders. If you are a small business owner or app developer, contact us today and see what we can do for you.