Just like it became crucial for businesses to have a website in the first decade of the 21st century, it is now crucial to have more than one mobile app for your business. At the very least, you must have an app for your customers, but the more savvy businesses are also creating apps that help employees produce and create better.
However, there is a right way and a wrong way to go about creating a business app. Here are the do’s and don’ts:
Do: Create a Great User Experience
Smartphones and tablets, as a rule, have less processing capacity. In addition, the screen size is smaller. If you try to simply imitate your desktop website, it will be an inferior app.
Do: Incorporate Form Factors and Sensors
Most mobile devices have features such as 4G, accelerometers, Bluetooth, GPS and cameras. Make the most of them to separate your app from the pack.
Do: Link to Services Relevant to Your Business
If services such as social media or maps are relevant, include them in the app. Make it easy for your customers.
Do: Empower Users of Employee Productivity Apps
If you are going to make apps for your employees to use, make them great apps that empower your employees. A great app should enable your employees to accomplish more in less time. Anything less is just an exercise in redundancy.
Do: Include Real-time Updates if Useful
Apps allow you to provide real-time updates. If this can make your employees more productive, build them into the app.
Don’t: Create an App for the Sake of Creating an App
If your app doesn’t solve a problem or provide a better experience than your mobile website, don’t bother.
Don’t: Try to Copy Consumer Apps
Consumer apps have a lot of features that business apps don’t need. Remember to provide function over bells and whistles.
Don’t: Make Unnecessary Functions Mobile
There are some functions in your business that won’t benefit from being made mobile. Don’t waste time, energy and money on them.
Don’t: Forget about Security
Be sure to secure your app and keep proprietary information proprietary.
Do: Call Smarter Apps Today- 1300 650 253.
We are experts at helping businesses develop apps for customers and employees.