Does the Contraction of the Australian Video Game Industry Create More Opportunity for You, the Small Mobile App Developer?

If you are a small mobile app developer who has some great ideas for games, you should read this piece. We hope it inspires you and makes you understand just how great an opportunity the present era is for the single developer who has a great game idea but doesn’t want to compete with video games that can cost $1 million or more to develop.

This April, the Senate will finally reveal the contents of their report called, “Future of Australia’s video game development industry.” The industry has gone through a lot of changes in recent years due to a lot of outside factors. The Australian dollar remained strong throughout the Global Financial Crisis, which negated any pricing advantages.

But the worst blow to the Australian video game industry was the field of mobile app development. When mobile app developers started creating games for smartphones and tablets, it allowed people to play games on equipment that was already an integral part of their daily lives.

In 2007, the Australian video game industry employed 1431 Australians. No current count is available but it had dropped to 581 by the middle of 2012. Income was $116.9 in 2009 but had dropped to just $44.4 million in 2012. Most of the larger studios closed in 2012, turning the industry from one that was national to one that was basically regional and based in Victoria.

Contracted but Still Healthy?

Since 2012, the industry has done better but the balance seems to be tipping in favour of smaller, independent developers. The scene has picked up but it is mostly smaller developers using creative approaches. However, there is one big problem for the Australian video games industry: it doesn’t enjoy the tax and regulatory breaks that many of those in other countries enjoy.

Still, developers from other countries are moving their operations to Australia because there is a lot of talent here. The focus has shifted from console based games to app-based games. The result is that those who are finding success are smaller operations making app-based games. Sound familiar? We hope it does because it could be you.

Why We Think You Should be Inspired

Before apps-based games became so big, most games were created by or for major corporations. If Sony wanted a game, their approach was to throw millions of dollars against the wall and see what “stuck.” To make a game for an Apple or Microsoft computer, it was much the same.

The result was a situation close to a “closed shop.” The “little guy” had neither the resources nor the market leverage to compete with the giants.

Fast forward to now: you don’t have to have millions of dollars to create a game. If your idea is good enough, you don’t even need any startup funds because there are plenty of investors who are ready to take a chance on a game that has a lot of earning potential.

Thanks to Google Play and iOS Store, literally anyone can get an app or a game into the marketplace. Thanks to social media, getting exposure costs a lot less money than it used to. And thanks to companies like SmarterApps, it is easier than it has ever been to have a product created and brought to market for you.

Become a Mobile App Developer

We aren’t going to tell you it’s easy because it’s not. We aren’t going to tell you every game is going to be the next Clash of Clans because it’s not. But here is what we can tell you: if you have a great idea and are willing to put in some time and effort to get it off the ground and secure funding, we can give your app a fighting chance to succeed.

Clash of Clans produces $1,611,975 per day globally. If your app was just 1/1000th as successful, it would produce $1,612 a day, which works out to around $600,000 per year.

Does this sound good to you? If you have an idea for a game app, click “contact us” on the menu bar. It could change your life.

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