Zynga has been quite successful as iPhone and iPad app builders and developers, but they are better known for their Facebook apps, such as FarmVille, FarmVille2, ChefVille, and Texas HoldEm Poker. Facebook apps have accounted for 80 percent of their revenues since they were founded in July of 2007.
However, Zynga’s relationship with Facebook changed considerably on March 31st, and they are concentrating on their website, their own game platform, and the platforms that have the most potential for future growth, iOS and Android.
Their new Top Ten game is a free app called “What’s the Phrase.” The game is a lot like the US TV show called Wheel of Fortune, and has been compared to Scrabble and Hangman. Users spin for consonants and “buy” vowels until they guess a phrase.
The last app they had in the top ten of Apple Store was Bubble Safari, which was there on 15th December, 2012. What’s the Phrase was the next Zynga app released in the Apple Store, which means they have no problem getting their apps into the top ten.
Zynga is entering a crucial year. Since their massive hit with Farmville, critics said that their entire business model was based on Facebook continuing to allow them to use false “viral” advertising that was seen as “spam” by many, because it paid users to invite their friends.
Now, Facebook has tightened the reins on Zynga’s advertising, and they are looking for better ways to produce revenue. According to the Huffington Post, their main priority is “porting Farmville to mobile devices” allowing players to switch between computers and mobile devices without losing data.
So, what does this mean to you, an iPhone, iPad, or Android apps developer? The best short answer here is to summarise what is happening with Zynga in one sentence. Facebook’s most successful app developer is concentrating on mobile devices, and has had their business model affected by Facebook’s policies.
The obvious trends here are that mobile devices are overtaking computers in popularity, and that a very successful company is going to start paying more attention to Apple, Android, and mobile devices.
You should do the same. Right now is the time to act on your app idea. Call 1300 650 253 today.