If you want to be a mobile app developer, you are going to have to be an entrepreneur. It’s as simple as that. If you are the kind of person that wants a nice, steady job with stability, you may not have what it takes. But if you do have what it takes, the rewards far outweigh the risks. Most of all, you can become a success on a large scale in a short amount of time with one app.
The app iOS and Android app development industry is even more “entrepreneurial” than standard business. For example, an entrepreneur developing a small “bricks and mortar” business can work with a lot of basic tenets and develop a good business. They won’t break the bank, but their chances of success can be high if they have enough funding.
However, the app development business is changing every day. What’s popular today can quickly become obsolete with advances in technology or with someone else revolutionising your niche. If you are good enough, you are the person who revolutionises your niche and you experience an extremely high level of success.
Here are some traits that can make you extremely successful in app development.
The mobile app development industry moves faster than any industry or business segment we know of. Not only do you have to develop an app, you have to make sure it will still be relevant the time it is finished. Innovation is going to become a part of your daily routine.
You can’t take anything for granted. For example, every new Android or iOS device that comes out has its share of changes and innovations. It is your job to be on top of them and react to the changes.
Keep it Simple and Focused
This is an age of specialisation. Apps are extremely specialised. They need to do one thing and do it great. An app doesn’t need to be everything to everyone. It just has to solve one problem and do it efficiently.
Also, apps don’t require an entire product line. All they require is one great product that can be easily downloaded, doesn’t cost a lot and does what it’s supposed to better than anyone else.
Because there are so many free apps out there, it is crucial to have the right monetisation strategy. There are a lot of models that work. The standard is the free app with advertising, a download fee or a “freemium” model. The trick is to do it in a way that doesn’t alienate potential users.
In any business nowadays, you must be able to adapt to constantly changing conditions. In the app development industry, it is even more crucial. You must be able to anticipate and correctly perceive market shifts and move with or ahead of them to keep your product relevant. This may even require a 180 degree shift concerning your overall direction or one particular app.
It’s almost a cliche, but it still comes down to this: evolve or die.
You can create the world’s best app, but it’s useless if nobody knows about it. The better you market your app, the more successful you will be. The Internet allows you to select your target market with a lot more efficiency than TV, radio or newspaper advertisements. Social media advertising can be very targeted. It’s also important to optimise your Google Play and App Store rankings. If you are ranked highly enough, it can help you create a lot of downloads.
We have a nice guide with three crucial techniques for marketing on this blog. Feel free to check it out.