How to position yourself for success and avoid typical mistakes made by beginning mobile app developers.
So, you have a great idea for an app. You think it is really clever, really cool and it can’t help but be an international bestseller and set you up for life. Now, all you have to do is get it developed and get it out there so the world can start beating down your door.
We all wish it worked like that, but successful mobile app development requires that you do a bit of homework first. Luckily, there are plenty of resources out there that can tell you whether or not your app has a great chance of being successful.
Here are some ways to help determine whether or not your app is likely to be successful.
Micro-Niche or Broad Niche?
A micro-niche is a small market, while a broad niche is a large market. Both are OK, but you need to have a different strategy for each.
A micro-niche won’t provide you with as large a customer base or as much traffic, but it will be much more highly-targeted. In other words, you won’t get as many chances to sell to a micro-niche, but your conversions will be higher because they are more likely to be interested in what you have to offer.
You want to be solving a well-defined problem or need for a well-defined market. Or you want a game that will appeal to a well-defined market. The best ways to test this are to ask people in the niche what they would think of an app that would accomplish what yours will.
For the broad niche or larger market, you can do most of your research at the app store. Since you aren’t really solving a problem for a small, targeted group, you will want to check out what apps are trending or popular at the App Store.
Identifying Hot Trends by Using the App Store
You can do this by simply checking the App Store charts, either on your own device or through iTunes. Remember, though, that your charts will be for your particular country. If you want to see what is happening in other countries, you will have to change the settings.
It is important to monitor the App Store on a regular basis. This will help you identify trends more quickly. As you get better at reading and anticipating, you may start noticing rising trends before everyone else does. This can position you to make some serious money.
The Top Grossing Chart tells what apps make the most money, whether it’s a paid app or whether it’s a free app with in-app revenue production. However, if you want to do a paid app, monitor the Top Paid Chart. This will tell you what kind of apps people are the most willing to pay for and how much they are willing to pay.
Other Ways to Identify Trends
An alternative method of research is to identify trends by using Google Trends. Google Trends tells you what people are searching for. If you are browsing, you can only see the first ten results, but you can download the CSV file if you want to access a lot more information. This will tell you the most popular search terms in any niche, broad or narrow.
You can also use Google Keyword Tool the same way. Google Keyword Tool provides the number of exact keyword searches per month and will also generate a list of related terms. This provides a lot of topics. You can also search the Amazon Bestseller List and find more topics that you may want to base an app off of.
After you get information, you can go to sites such as topappcharts.com and enter the topic. It will tell you if there are any ranked apps in the App Store for that topic.
For more information about app development, call Smarter Apps: 1300 650 253.