Marketing Your Mobile App: Three Crucial Techniques

Mobile app creation and development are important, but they are nothing without marketing. We can help you create the best app in the world, but it won’t sell if nobody knows about it. The mobile app market is huge and growing every day. Of all media consumed on smartphones and tablets, 89% is now spent on mobile apps.

Even though there is a lot of money to be made on mobile apps, 47% of of those who develop mobile apps make $100 per month or less. In addition, 2% of app developers create more than half of the revenue. So, how do you become a successful mobile app developer?

Two words: effective marketing.

Plan Ahead

The best way to say this: if you want to make money in the mobile apps business, you have to treat it like a business. Especially if you are going to look for funding, you will have to have a solid business plan, like any business.

An important part of marketing your app is going to be your Internet presence and social media profiles. These are considered to be huge business assets. If you don’t yet have them, you should start developing them ASAP.

Start building a website. Create a landing page that promotes your app. Once the app is being built, you can give periodic “progress reports” on your website. You can also provide updates on Twitter. It is important to know your target audience and have your social and Internet presences geared towards that target market.

Another “must” is press releases about your app. Describe the benefits and how close it is to being available. You will need to keep the releases going through the launch process. This all needs to be planned ahead.

Make it Easy for Your Target Market

You will have your app on Google Play and in the App Store, but there’s a lot more to it than just making them available. You need to do a lot of pre-launch work to make sure people know your app is there.

Part of your promotion budget should be spent on sites like PreApps, who will produce a high-quality video for your app. Then, they will submit it to every important app review sites. This can produce a large number of opt-in downloads before you have even gone live. This can be a “difference-maker” that produces revenue and gives your launch momentum.

Don’t be afraid of a bad review. People use those services to search for apps because they are ready to buy.

Also, make sure you reach out to people who wield heavy influence in your niche or industry. You can use social analytics tools such as Followerwonk or Buzzsumo to identify the prime movers in your niche. Make sure to start building a relationship before your app is released. Otherwise, you will be seen as intrusive and insincere.

Perpetual Marketing

If you really want to “make it,” you have to think of marketing as a long term process. Your app should get pre-launch, launch and post-launch marketing. It has to start long before the launch and continue long past the launch. Your app is going to face competition on a daily basis. It will be your job to keep your app in the forefront for as much of the process as possible.

Ideally, your pre-launch marketing will create a “buzz” in anticipation of its release. Then, the launch will be successful. After the launch, you will want to keep the “buzz” going until you replace it with an updated version or “sequel” app. You may also start creating more apps in the same niche, using your market position to help them launch.

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