Making Your App Stand Out: 5 Steps to Success

Whether your preferred platform is iOS or Android, the key to being a successful app developer or creator is to make your app stand out from others in the market. In any given niche or market segment, there are thousands of apps. Getting your app to even be seen, let alone making it stand out, can be a challenge in the App Store or Google Play.

While a combination of optimisation and marketing can bring a lot of success, the quality of the app and its degree of attractiveness are going to be the main determinants of your app’s success or failure. Here are five things you can do on the app development and creation end to give yourself a better chance at success.

Keep it Simple, Simon

Think about this: if you have a choice between two apps that do the same thing and one is incredibly simple while the other is complicated, which one are you going to choose? If you are like 99% of the world, you are going to take the one that provides a simple solution. It also helps if the display is stark and uncluttered.

If you are solving a problem, solve the problem. Save the bells and whistles for someone else. Create a simple app that solves the problem in as few steps possible.

Design it for Yourself

This advice runs contrary to most advice and may even seem counterintuitive to our favourite advice, which is to find a problem that a lot of people have and fix it. So, find a problem and niche that you are passionate about and make an app that you really like and would use every day.

If all other things are equal, passion wins the day.

Be Sure it is Easy to Use

This is a lot like the “keep it simple” principle, but it extends to the actual usage of the app. People buy apps because they solve a problem quickly, easily and simply. If they are buying a recreational app like a game, they usually want it to be easy to navigate.

Ease of use is cited by many as being the “holy grail of app development.” It is a great way to stimulate a lot of word of mouth business as those who really like it will tell their friends about it, both online and offline.

Charge Money for Your App

There is an old saying that savvy salespeople have used for years: perception is reality. Sometimes, the fact that you assigned value to your app will give it a higher perceived value than other apps. You will have to make sure that the design elements and aesthetics justify the pricetag, but even charging 99 cents is a great way to make your app stand out compared to all of the free ones. Also, don’t forget that your app is making you money when you charge for it.

Piggy-Back onto New Devices

Apps that tie into technology that has been around for a while are usually competing in a highly-saturated market. Tie your app into new technology such as Google Glasses. If you are working in a niche in which you are passionate, you will know all about the newer technology. Let it inspire you to create your new app.

The Sixth Step: Talk to Smarter Apps

We are one of the leaders in the mobile app industry. We work with everyone from the small app developer to major developers. No project is too large or too small for us. Our experts will give your app the full attention that it deserves.

All you have to do is call us and arrange for a consultation. Even if all you have is an idea, it doesn’t hurt to give us a call and see if it is feasible. We will work with you in all steps, from the idea stage to creation to development to marketing to the launch.

If you don’t try, you’ll never know. For a consultation or for more information, call 1300 650 253 today.

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