Being an app developer and creator can be rewarding, but you have to get everything right. One of the most important things you must get right is the name of your app. Even a great app will fail with a name that doesn’t inspire buyers to take action.
Not only must an app name inspire action, it must help your app stand out from others in the marketplace. For example, the iStore has 6,012 apps with the word “calculator” in them. If you have another calculator app, it isn’t going to be good enough to give it a generic name that includes the word calculator.
Here are eight important considerations for naming an app.
Make it Different
As we cited in the example above, you don’t want your name to duplicate or closely resemble the names of other apps. Not only will your app not stand out, but you can also possibly lose sales when buyers try to buy your app but mistake another app for yours. Also, you must resist the temptation to name an app closely to a popular app. This will be seen as “cheesy and your app will be seen as a “knock-off.” Neither of these perceptions bodes well for success.
Try a Compound Word
If your app has two or more functions, you may be able to combine those functions into a made-up compound word. Instagram, Tweetbot and Evernote are great examples of compound words that describe perfectly what the app does while providing it with a unique and memorable name.
Make it Descriptive and Clear
Your name should tell what the app does in no uncertain terms. It must be clear, recognisable and memorable. If you offered a golf app named “ YardageBook,” any golfer would know that they were going to get accurate GPS distances from your app.
Make it Easy to Pronounce
You may create a compound word, but there is a great chance you will be making up a new word. If you do it in a way that is memorable, it can help your app be a huge success. However, it only works if the name is easy to pronounce. If it isn’t, the person looking at the app is going to “go next.”
Just in “Case”
Don’t try to get too cute violating basic convention when it comes to the case of your letters. Use sentence case as in “Music Notes Flashcards” or camel case as in “YardageBook.” We know that Apple does great with their “i” series, but you are not Apple. Unconventional techniques such as ALL CAPS or starting with a small letter followed a cap can turn off a lot of potential buyers due to a lack of trust. You may think you have reinvented the wheel, but it just isn’t worth it to find out.
Less Than 11 Characters
Look at a list of the ten most popular apps in any niche. Count how many characters are in the names. We are willing to wager that you will find a lot more with 11 characters or less than you will with 12 characters or more.
Keep it clean and let the “other guy” go with a cumbersome name.
Prefixes and Suffixes
Prefixes and suffixes are great ways to make an app name unique and memorable. In addition, the prefix or suffix can also be used to inspire action. You notice the suffix “go” on a lot of popular apps. This is no accident.
Sometimes you can get “stuck” and drive yourself nuts trying to create a great name for an app. In this case, we encourage the use of a name generator such as those at dotomator.com or nameboy.com.
We don’t recommend using the name exactly as it is provided for you. Instead, we encourage using the name as a starting point. Sometimes a name generator can get you “unstuck” and help you access your natural creativity.
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