How to Market Your App: The Sublime Seven

You can be the best mobile app developer in the world, but if you don’t market your app, nobody is going to buy it. Here are seven great ways to put you ahead of the game.

ASO (App Store Optimisation)

ASO is similar to search engine optimisation (SEO), but of course practised in the App Store. The principles are a lot like early SEO but without the spam elements that changed SEO forever. First, optimise your keywords, description and title just like you would for a website. Use multiple keywords for your content instead of relying on just one.

If you put a keyword in the title, don’t repeat it in the keyword section. Use the keyword section for other keywords. Also, make your descriptions short and compelling to inspire the reader.

Social Media

Create and maintain a strong presence on Facebook, Google+, Vine, Instagram, Twitter and all other popular social media platforms.

Mobile-Friendly Website

This is the best of both worlds. People can read about your app on their desktops or their smartphones without having to wait forever for the website to load.

Virtual Press Kit

We could write an entire post about this. If you don’t know what a press kit consists of, search it as soon as you finish this article.

Extend Your Reach

You should find a way to get news of your app to multiple outlets. The best way is to lay the groundwork long before launch. Give this app free to anyone who exerts influence in your desired demographic.

Be Creative

Don’t be afraid to “think outside of the box” and do anything you can to spread the word.

Reward Your Buyers

Show your appreciation to all who buy any of your apps by sending push notifications for discounts and other incentives. Just make sure not to overdo it.

Do You Have an App Yet?

At Smarter Apps, we can help make your dream a reality.

Call 1300 650 253 to learn more.

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