How Big are Game Apps in Australia? Ask This Major Singapore Game App Company.

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We work with small mobile app developers on a regular basis. Whether your goal is iOS app development or Android app development, there is still a lot of opportunity for the “little guy.” We have been pretty forthright here about what we recommend to app developers looking to succeed in the field: find a problem that a large market has, solve it and make an app.

However, for those who don’t want to build traditional apps, there is a field that is huge: games. If you are the kind of person who likes playing games on your smartphone or computer, you may have the skills needed to create a successful game app. Everyone points to hugely successful games, but a game doesn’t have to become a household name to produce revenue that can change your life forever.

Currently, the top eight paid Android apps and the top eight grossing Android apps are all games. I am going to repeat this because it is important: currently, the top eight paid Android apps and the top eight grossing Android apps are all games. And the top grossing apps are all free.

Think about that for a couple of minutes and try to understand the implications.

What About that Major Singapore App Company?

Recently, we were checking the share markets and came across an announcement that Fatfish Internet Group, a Singapore tech-investment firm that became listed on the Australian Securities Exchange in 2014, plans to turn two of their mobile game app companies into one and list it on the ASX in 2015.

The company will be called iCandy. Kim-Wai Lau, CEO of iCandy, said he wanted to list on the ASX because there are “hardly any game developers,” especially compared to those on the US and Hong Kong markets. Mr Lau feels that his listing will give Australian investors an opportunity to get in on what he sees as a very “hot” market.

The companies that are going to be merged into iCandy are Appxplore and Kensington Ventures, who have combined to produce 12 million downloads of smartphone action games and puzzles. So far, their combined revenues are less than $1 million, but Mr Lau cites what he sees as a booming industry, currently worth $40 billion and growing at a rate of 20% yearly.

Mr Lau embraces the amount of regulation and transparency in the ASX and believes it is a perfect platform for small to medium companies looking to expand.

However, this piece isn’t about what a great investment iCandy will be when it hits the ASX at the end of the year.

What it Means to the Mobile App Developer

When you add all of this together, it represents a huge opportunity. We believe that the mobile apps industry is still the best chance for the “little guy” to make it big. There is a lot of money in mobile game apps if you can create a game that “goes viral” and becomes popular.

Your “Game Plan”

If you already play a lot of games in any niche, you are already an expert and may not even know it. For example, if you have Clash of Clans, Game of War and Clash of Kings on your smartphone and are good at all of them, you know more than 99% of the population about the battle games niche. If you don’t, it’s OK: there are still plenty of other game niches in the market.

Trivia games seem to work well. So do educational games for children. If you can create a game app that helps children learn while they play without having to work at learning anything, you may have a huge winner.

Diversion games that keep people from being bored, such as mega-giant Angry Birds and the current hit Candy Crush, probably represent the best chance of the “holy grail” app that sets you up for life. However, games within a smaller niche can provide you a very nice income that allows you to never “work” a traditional job again.

If you have an idea for a game, call us today: 1300 650 253.

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