As an iPhone, iPad, and Android apps builder, we always pay close attention to the apps marketplace. We make it a point to stay abreast of everything that has anything to do with apps. If you are an iPad, iPhone, or Android apps developer, it’s a good idea for you to do the same. Android and iOS are on top right now, and it isn’t even close, but the market always bears watching.
A few short years ago, Blackberry was on top of the smartphone market; now they are very close to being a mere footnote in the history of the smartphone industry. While we are not by any means predicting a market collapse for either iOS or Android, we still always try to keep in mind that today’s giant can be tomorrow’s wannabe and vice-versa.
The obvious “elephant in the room” in the smartphone market is the Windows Phone 8. Microsoft has spent a lot of time, money, and effort to develop Windows 8 as a cross-platform system that operates on computers, tablets, and smartphones.
We are not, as of yet, building Windows apps, because Android and iOS are still dominating the mobile market and consequently the mobile apps market. However, Windows and Nokia are beginning to show signs of putting up a good fight in the marketplace. So far, mobile device users have been dismissive of Windows mobile devices, citing a dearth of apps. Now, however, there are approximately 130,000 Windows Phone 8 apps in the marketplace.
Nokia has often been a major player in mobile devices, but has recently seen its market share diminish. Now, they are making a huge gamble; they are betting that Windows Phone 8 can take them back to a serious position in the marketplace. At the recent Mobile World Congress (MWC) in Barcelona, they introduced the Lumina 520 and Lumina 720 Windows Phone 8 devices.
The two new smartphones are positioned in the midrange portion of the marketplace, and are designed to make it easier for user at the low end of the market to afford a Windows Phone 8 device.
We think they have a fighting chance of regaining market share, and will keep everyone informed of any further developments.