About editor

Author Archive | editor

Apps Developers Predict that Apple Will Win the Battle of Enterprise Apps

According to the 2Q 2012 Mobile Developer Survey, Apple has opened a 16% lead over Android in the battle for the confidence of app developers concerning mobile apps. The survey, conducted by IT research firm IDC, received input from 3,500 mobile app developers from around the world. Among those surveyed, 53.2% of the developers who […]

Read full story Comments { 0 }

COSBOA: Small Businesses Using New Apps to Take Control and Increase Productivity

In a great post on the Australian Government’s business website, Peter Strong, Executive Director of the Council of Small Businesses of Australia (COSBOA), gave a small business owner’s perspective on the new small business apps recently released by business.gov.au. The article provided a great example of how small businesses can profit from the use of […]

Read full story Comments { 0 }

Survey Says: More Businesses See Mobile App Development as Crucial for Driving Business

The results are in from a recent survey conducted by MGI Research. The survey, called “State of Mobile Apps 2012,” surveyed over 200 business organisations. The organisations had from less than 2,500 employees up to 100,000 employees. They were asked about their budgets and how many apps they had in development, planning, or production. The […]

Read full story Comments { 0 }

Free Apps Dominate Market with 89% Share of Mobile Downloads

In the advertising world, the word “free” may be losing its magic, but free apps are alive and well. According to a report from Gartner, an IT research and advisory firm, in 2012, 89% or 45.62 billion app downloads from app stores will be that of free apps. While 87.5% of downloads will be of […]

Read full story Comments { 0 }

Is it Really Cost Effective to Build a Mobile App?

There has been some debate on whether an app is more cost-effective than simply optimising a mobile website for mobile use. Unfortunately the disparity of app development pricing used in industry-wide estimates has turned most of the “research” into something vaguely resembling alphabet soup: the letters and numbers are there, but they aren’t a coherent […]

Read full story Comments { 0 }